Clever French Literacy Campaign Will Make You Look Twice at Ads

Flavorwire

French ad agency DDB Paris recently won a Yellow Pencil (one of the highest awards given by the UK’s Designers and Art Directors Club) for a literacy campaign that cleverly transforms common advertisements into emblems of illiteracy awareness. The ads, which we found translated into English over at the Huffington Post, even fooled us (and we are relatively literate, we assure you) for a moment — that’s how attuned our eyes and brains are to traditional advertising cues. We just glossed right over that huge “Unfortunately.” Check out the award-winning campaign after the jump, and let us know what you think in the comments.

View original post

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s